# Advanced Token Authentication Operations related to using advanced token authentication, known in Wowza Video as a default playback token behavior option, with videos. Use token authentication when distributing valuable or sensitive video content to audiences to ensure that only authorized users can access the content within the intended application. This allows for protection of intellectual property, compliance with regulations, and the ability to maintain control over content distribution. The token is embedded in the videos' embed URLs. Through the UI or Wowza Video API, you can choose one of the following options for token authentication of a video: - **NO_TOKEN** - Video files are accessible and can be downloaded and played by anyone at any time. This is the default. - **BASIC_TOKEN** - The platform automatically creates tokenized video URLs. This setting makes it hard for a viewer to extract the video URL and store it for usage in unintended applications over time since the embed URL, which has the token as part of the URL, will only be playable for 48 hours. The token auto renews after 48 hours when used in the intended application. - **ADVANCED_TOKEN** - You add the stream's JS embed code (Share Stream) and a token to your site to provide tokenization. The protections are similar to those for the Basic Token option except you customize the time limit, geographical limits, etc. during token creation. - **FOLLOW_DEFAULT:** - The token behavior is based on the **Default Playback Token Behavior** setting you selected for your Wowza account. See the Org Settings page in Wowza Video article for where to set this configuration. **Note:** You'll use the /videos endpoints to update and review the token authentication enums bulleted above. Before selecting to use the **ADVANCED_TOKEN**, you must, first, either: - Generate a key id via the Wowza Video API, then customize and generate a token via the Wowza Video 2.0 API to add to your site. You'll need the key id to create and sign the token. - Generate a key id and key via the Wowza Video 2.0 API, then customize and generate a standard common access token (CAT) through the means you usually use to create tokens to add to your site. You'll need the key id and key to create and sign the token. After you have your playback token, you add the video JS-embed and the playback token to your site if you're going to use the **ADVANCED_TOKEN** option. The JS-embed code automatically adds the player and related video to your site. See the section on how to embed the player and video".